Christmas reimagined for luxury hotels and brands. KA PAI studio designs, produces, and installs WOW festive experiences. With 2 decades experience we are allergic to the traditional.
We make big statments for seekers of innovative and memorable festive design.
We make big statments for seekers of innovative and memorable festive design.
A Study of Movement and Light
We reimagined festive design for The Standard, Brussels. Inspired by the high-shine glamour of 1970s disco, the piece channels KA PAI’s signature energy — playful, tactile, and immersive — into a sculptural, monumental, shimmering arch that transforms the Red Bar’s interior. Composed of silver foil curtains, cascading tassels, preserved amaranthus, and vintage ribbons, the installation dances under LED strip lighting, creating a layered, textural experience that shifts with every movement. Blurring the line between nostalgia and modern design, ‘A Study in Movement and Light’ captures the opulence and rhythm of the disco era while reimagining it through a contemporary lens — a celebration of motion, material, and the timeless appeal of shimmer.
Ralph Lauren - bELGIUM
The holiday season is the most important event in the Ralph Lauren marketing calendar. Strong storytelling unites the brand’s international boutiques while allowing each location to maintain its own identity and character.
Sarah Bruford led the creative development, project management, styling and installation of the holiday season across three Belgian stores. Interpreted New York creative direction in collaboration with the Paris Creative Director. Developed botanical, window and in-store installations aligned with global brand standards. Managed scenography construction, production teams and project budgets.
Sarah Bruford led the creative development, project management, styling and installation of the holiday season across three Belgian stores. Interpreted New York creative direction in collaboration with the Paris Creative Director. Developed botanical, window and in-store installations aligned with global brand standards. Managed scenography construction, production teams and project budgets.